Posts Tagged ‘shoreditch’

Inauguration Stations

February 5th, 2014

Hello Hello Hello! Hello. We are the Bookseller of Silicon Roundabout and we would like to welcome you to our new-look blog.

We’ve been selling books in Old Street Roundabout for thirteen years and we figured, with the arrival of this most auspicious of anniversaries, that it was time to create a place to talk about it. So here we have it: a soapbox for a material girl in a digital world.

At the beginning of last week the Standard broke the news that the area around Old Street Roundabout (or ‘Tech City’, as it is snazzily styled) has become the place for tech start-ups to locate themselves. One interviewee said: “There’s a great energy in London’s start-up scene. It’s still proving itself.”

I mean, isn’t this just a really astonishing piece of news? Tech companies in Silicon Roundabout? It’s dynamite!

This story could have been written on any year for the last decade so, apparently, nothing has changed. Old Street is still the up and coming place for the up and coming. But then, they do keep coming – and this high turnover of businesses and the people that work in them has put the shop in contact with an ever shifting population of workers. It’s given us a window onto these different people’s changing book-buying habits.

First off, we’ve seen the decline of technical books. Since the beginning it’s been our policy not to stock software how-to manuals and such the like as they grow obsolete so quickly, but we have always offered a service ordering specific books that our customers need. As the years have gone on the number of these requests has steadily declined, to the point that now we can go weeks on end without any enquires about technical books at all.

On the flip side of this decline, we have seen a steady increase in sales of science fiction. What is interesting is that our past experience has shown that technical books and science fiction have often gone together – customers with an interest in one would frequently have an interest in the other.

What this suggests to me is that, whilst our customers are looking less and less to print to learn how to do specific things, they are turning to books more often as a form of escape. Several customers who spend their workdays sat at computers have told me that when they get home they want a way to relax which doesn’t involve looking at a screen.

It has always been the job of speculative fiction to look forwards: to imagine, for better or for worse, what will come next. For most of us, the future will mean more time spent at a computer. And as the amount of time that we’re plugged-in steadily increases, the existence of books as a means of respite – as an access to the thrilling sensation of  complete immersion in one’s own imagination – will become more important than ever.

But then, we would say that.

What do you think?

SF

The Bookseller of Silicon Roundabout

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