Archive for October, 2011

New English Bookselling Idea

October 12th, 2011

What I’d like to see getting going is a celebration in England on every St George’s Day that involves all the women buying books as gifts for their menfolk, and all the men buying roses for their womenfolk. This is how the day (known as La Diada de Sant Jordi is celebrated in Barcelona where St. George is the Catalonian patron saint. It makes for a huge injection of adult interest in books in that region of Spain.
Does anyone agree that it sounds like a great celebration to adopt and introduce in England? Valentine’s Day is a single day marketing device that provides card & gift shops with an enormous financial uplift every year. I think bookshops and publishers could benefit from something similar.
If you like this idea & can promote it then please spread the word. If you know anyone else you think may like it please let them know.